Purchase decision of life insurance policyholders An outlook

By:

RAJESWARI, K

Contributor(s):

KARTHEESWARI, S

Material type:

Mixed materialsPublication details: 2012Description: 4-14Subject(s):

LIFE INSURANCE POLICY

NLM classification:

In: INDIAN JOURNAL OF MARKETINGMSummary: The life insurance industry in India has grown tremendously with increasing growth rate of industrialisation, infrastructure and saving rate and capital formation. India is on the threhold of rapid economic and social changes. The objective of thepaper to analyze the socio- economic profile of the policyholders in the study, to explore the order of preferences on various investment forms, to analyse the attitude of the insured towards the service rendered and determine the level of satisfaction obtaind by an insured.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/6	Available		P14354

The life insurance industry in India has grown tremendously with increasing growth rate of industrialisation, infrastructure and saving rate and capital formation. India is on the threhold of rapid economic and social changes. The objective of thepaper to analyze the socio- economic profile of the policyholders in the study, to explore the order of preferences on various investment forms, to analyse the attitude of the insured towards the service rendered and determine the level of satisfaction obtaind by an insured.

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