Soada versus cereal and sugar versus fat Divers of healthful food intake and the impact of diabetes diagnosis

By:

MA, YU

Contributor(s):

AILAWADI, KUSUM L

Material type:

Mixed materialsPublication details: 2013Description: 101-120Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: This study examines how household members' personal characterstics and key marketing factors affect the healthfulness of food purchased for inhome consumption; it further considers how food intake changes following a diagnosis of type 2 diabetes in the household. Using a combination of grocery purchases over four years, survey data about health status and the nutrition content of 13 of the largest packaged food categries.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/3	Available		P14948

This study examines how household members' personal characterstics and key marketing factors affect the healthfulness of food purchased for inhome consumption; it further considers how food intake changes following a diagnosis of type 2 diabetes in the household. Using a combination of grocery purchases over four years, survey data about health status and the nutrition content of 13 of the largest packaged food categries.

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