Prediction of churn behavior of bank customers using data mining tools

By:

PRASAD, U DEVI

Contributor(s):

MADHAVI, S

Material type:

Mixed materialsPublication details: 2013Description: 25-30Subject(s):

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: In recent years, data mining has gained widespread attention and increasing popularity in the commercial world. Transforming raw customer data into information is the gola of data mining projects. However, failure to turn this usefule informationinto customer satisfaction and increased profits is the key to why many such projects often fall short of expectations. thus it is essential to examine why the cusotmers, as indicated by the churn model, are chuened out.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/9	Available		P14683

In recent years, data mining has gained widespread attention and increasing popularity in the commercial world. Transforming raw customer data into information is the gola of data mining projects. However, failure to turn this usefule informationinto customer satisfaction and increased profits is the key to why many such projects often fall short of expectations. thus it is essential to examine why the cusotmers, as indicated by the churn model, are chuened out.

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