Imapct of shopping malls on the unorganized retail sector A case study of Mangalore region

By:

AHMED, AJAZ

Contributor(s):

MAYYA, SURESHRAMANA

Material type:

Mixed materialsPublication details: 2013Description: 31-40Subject(s):

RETAIL MANAGEMENT

NLM classification:

658.87

In: INDIAN JOURNAL OF MARKETINGMSummary: The analysis of the study indicates that the sample unorganized shops were impacted by the unprecedented growth of malls and stand alone supermerkets and the competition is intensifying over time. The negative impact of shopping malls on the sample shops can be seen in the form of decline in sales, profit and the number of customers. The impact was so severe that few sample shops, particularly grocery and food processing were in the loss zone.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/9	Available		P14683

The analysis of the study indicates that the sample unorganized shops were impacted by the unprecedented growth of malls and stand alone supermerkets and the competition is intensifying over time. The negative impact of shopping malls on the sample shops can be seen in the form of decline in sales, profit and the number of customers. The impact was so severe that few sample shops, particularly grocery and food processing were in the loss zone.

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