Confirmatory factor modeling on emerging consumer purchase behaviour of passenger cars.

By:

MENON, BALAKRISHNAN

Contributor(s):

RAJ, JAGATHY

Material type:

Mixed materialsPublication details: 2013Description: 11-26Subject(s):

CONSUMER BEHAVIOR

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: With globalization and libralization, many world leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the foreign direct investment policy of the governement of India and perticularly in the state of Kerala. The main purpose of this paperwas to develop a model with major variables that influenced the consumer purchase behavior of passenger car owners in the state of Kerala.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/2	Available		P14738

With globalization and libralization, many world leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the foreign direct investment policy of the governement of India and perticularly in the state of Kerala. The main purpose of this paperwas to develop a model with major variables that influenced the consumer purchase behavior of passenger car owners in the state of Kerala.

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