Business model for Indian retail sector The cafe coffee day case

By:

MISHRA, ASHIS

Material type:

Mixed materialsPublication details: 2014Description: 160-170Subject(s):

MANAGEMENT

NLM classification:

In: MANAGEMENT REVIEWMSummary: Given the distinctiveness of the Indian retail sector,a dn the lack of reliable data on the sector, developing an appropriate business model for the Indian retail secotr is a challenge, in this exploratory study of the cafe coffee day (CCD) chainof cafes, we use corporate presentations of the organisation and interview its chairman, Mr. V. G. Siddhartha, to develop a business model along the parameters of customer value proposition, profit formula,key processes and key resources to develop a retail model for coffee day company.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		25/3	Available		P15244

Given the distinctiveness of the Indian retail sector,a dn the lack of reliable data on the sector, developing an appropriate business model for the Indian retail secotr is a challenge, in this exploratory study of the cafe coffee day (CCD) chainof cafes, we use corporate presentations of the organisation and interview its chairman, Mr. V. G. Siddhartha, to develop a business model along the parameters of customer value proposition, profit formula,key processes and key resources to develop a retail model for coffee day company.

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