A study on customers' satisfaction with and preference of colour TV brands with reference to Silchar

By:

PANDIYA, D K

Contributor(s):

KUMAR, BRAJESH

Material type:

Mixed materialsPublication details: 2013Description: 34-44Subject(s):

MARKETING

NLM classification:

658.812

In: INDIAN JOURNAL OF MARKETINGMSummary: The colour TV industry in India has seen a dramatic change during the past one decade as liberalization and globalization showed its original face in full swing in the Indian sub-continent, making its market highly competitive and customer driven.A good number of TV customers today face a lot of dilemma at the time taking a purchase decision to choose the brand because a number of substitutes are available in the market. As a result of this , the manufacturers are now forced to behave like price taker rather than price markers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/8	Available		P14682

The colour TV industry in India has seen a dramatic change during the past one decade as liberalization and globalization showed its original face in full swing in the Indian sub-continent, making its market highly competitive and customer driven.A good number of TV customers today face a lot of dilemma at the time taking a purchase decision to choose the brand because a number of substitutes are available in the market. As a result of this , the manufacturers are now forced to behave like price taker rather than price markers.

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