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	1.	Understanding consumers Building powerful brands using consumer research by PARAMESWARAN, M G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8342 PAR-P3, ... Add to cart (remove)

	2.	Building brand value Five steps to building powerful brands by PARAMESWARAN, M G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2006 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAR-P6. Add to cart (remove)

	3.	No cover image available Strategic brand management Building,measuring and managing brand equity by KELLER, Kevin Lane PARAMESWARAN, M G [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2011 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KEL-Q1, ... Add to cart (remove)

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