Coustomers' assessment of service quality in banking industry A literature review
Material type: Mixed materialsPublication details: 2013Description: 59-62Subject(s): NLM classification:- 332.1
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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Periodicals/Magazines | SSCBS Library | 10/1 | Available | P14860 |
The pesent paper describes relationship between service quality and customer satisfaction in banking industry on the basis of a literature review. Retail banking has undergone rapid changes with the introduction of new technology based banking channels and it is interesting to note how people have adapted to different ways of serving their banking needs. The study seeks to identify the most important attributes in banking services which may be used to review the characterstics of the banksas experienced by customers.
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