Determinants of custoemr loyalty A study in the context of private label apparel stores in India

By:

RATHOD, CHIRAG B

Contributor(s):

BHATT, NISHITHKUMAR H

Material type:

Mixed materialsPublication details: 2014Description: 47-60Subject(s):

BRAND MANAGEMENT

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: The highly competitive environement in India, with the advantage of organized retail groeth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of consumer loyalty and theperceived importance of such determinants to the consumer.The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi chain outlets and innovative format strategies.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		11/1	Available		P15386

The highly competitive environement in India, with the advantage of organized retail groeth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of consumer loyalty and theperceived importance of such determinants to the consumer.The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi chain outlets and innovative format strategies.

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