Cross cultural model of customer based brand equity for a tourism destination

By:

RUZZIER, MAJA KONECNIK

Contributor(s):

ANTONCIC, BOSTJAN

Material type:

Mixed materialsPublication details: 2014Description: 7-29Subject(s):

BRAND MANAGEMENT

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: The purpose of the paper is to present a cross cultural model of the customer based brand equity for a tourism destination, encompassing four proposed dimensions-awareness, image, quality and loyalty. Previous research findings on the concept of measurement invariance are employed in the empirical investigation of the proposed model, which is tested on two competitive European tourism destinations from the perspective of two culturally heterogeneous tourist group.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		11/1	Available		P15386

The purpose of the paper is to present a cross cultural model of the customer based brand equity for a tourism destination, encompassing four proposed dimensions-awareness, image, quality and loyalty. Previous research findings on the concept of measurement invariance are employed in the empirical investigation of the proposed model, which is tested on two competitive European tourism destinations from the perspective of two culturally heterogeneous tourist group.

There are no comments on this title.

to post a comment.