An empirical study on political communication in the digital age.

By:

SANTEKELLUR, VADIRAJ JAGANNATHARAO

Contributor(s):

HOSAMANI, A P

Material type:

Mixed materialsPublication details: 2014Description: 26-36Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Political communication campaign involves the usage of various forms of communication tools. It involves advertising through vatious commercial media, public relations using various media platforms, addressing potetial voters' gatherings, propagating anti-incumbency stories and using every social event to build a positive perception about a political party.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/2	Available		P15302

Political communication campaign involves the usage of various forms of communication tools. It involves advertising through vatious commercial media, public relations using various media platforms, addressing potetial voters' gatherings, propagating anti-incumbency stories and using every social event to build a positive perception about a political party.

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