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Results of search for 'au:"SHETTY, A SHIVAKANTH"'
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MANOHARAN, S
SHETTY, A SHIVAKANTH
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1.
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Battle of private and national brands Strategies to win a losing battle against the private brands in India
by
SHETTY, A SHIVAKANTH
MANOHARAN, S
Material type:
Mixed materials
Publication details:
2012
In:
ICFAI: JOURNAL OF BUSINESS STRATEGY
M
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2.
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Ambush marketing landscape in India Innovative practice or parasitic marketing?
by
SHETTY, A SHIVAKANTH
Material type:
Mixed materials
Publication details:
2013
In:
INDIAN JOURNAL OF MARKETING
M
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Shaheed Sukhdev College of Business Studies Library
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