A study on online discount couponing industry in India

By:

SHOME, SAMIK

Contributor(s):

ROY, AINDRILA

Material type:

Mixed materialsPublication details: 2013Description: 4-10Subject(s):

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: There has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing nations in the likesof India are yet to catch up with the delopment. In this connection, the paper is an attmpt to study the Indian discount couponing industry in terms of its modus operandi, competitive structure as per porter's framework, business potential and growth.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/10	Available		P14684

There has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing nations in the likesof India are yet to catch up with the delopment. In this connection, the paper is an attmpt to study the Indian discount couponing industry in terms of its modus operandi, competitive structure as per porter's framework, business potential and growth.

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