Study on the effectiveness of Internet advertisements

By:

SRIVASTAVA, VINITA

Contributor(s):

MISHRA, SANJEEV KUMAR

Material type:

Mixed materialsPublication details: 2012Description: 37-46Subject(s):

INTERNET ADVETISING

NLM classification:

659.1

In: INDIAN JOURNAL OF MARKETINGMSummary: The evolution of the Internet has provided a new communication tool for people all over the world to access a vast amount of data and resources from any geographical location. The Internet has experienced widespread adoption. The advert of new technology and the Internet has introduced new and interactive opportunities for integrated marketing communication into the company-coustomer relationship. Online advertising is the means of promoting a product on the Internet using various Internetfeatures.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/6	Available		P14354

The evolution of the Internet has provided a new communication tool for people all over the world to access a vast amount of data and resources from any geographical location. The Internet has experienced widespread adoption. The advert of new technology and the Internet has introduced new and interactive opportunities for integrated marketing communication into the company-coustomer relationship. Online advertising is the means of promoting a product on the Internet using various Internetfeatures.

There are no comments on this title.

to post a comment.