Innovative marketing strategies for the refined edible oil industry A multidimentional approach

By:

SUBASINI, M

Contributor(s):

VIGNESH, M RAJIV

Material type:

Mixed materialsPublication details: 2014Description: 46-56Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Indian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/11	Available		P15267

Indian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market.

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