Creating synergies for busienss transformation Brigade enterprises Limited

By:

KHANNA, VARUN

Contributor(s):

KAUL, ASHA

Material type:

Mixed materialsPublication details: 2013Description: 119-136Subject(s):

MANAGEMENT CASE

NLM classification:

In: VIKALPAMSummary: The acse discusses challenges faced by Brigade Enterprise Ltd., a company in the real state sector, in developing an identity based organizational culture. It discusses the steps involved in the change process, analyses communication strategies through which synergy and alignment is achived and assesses parameters governing engineering and re-engineering of communication strategies.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		38/1	Available		P14822

The acse discusses challenges faced by Brigade Enterprise Ltd., a company in the real state sector, in developing an identity based organizational culture. It discusses the steps involved in the change process, analyses communication strategies through which synergy and alignment is achived and assesses parameters governing engineering and re-engineering of communication strategies.

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