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1.
Conceptual issues in consumer behavior The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 KUM-P3.

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2.
Marketing and branding The Indian scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P7.

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Shaheed Sukhdev College of Business Studies Library
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