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1.
Brands in the balance Meeting the challenges to commercial identity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DRA-P1.

2.
Marketing and branding The Indian scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P7.

3.
Six rules for brand revitalization Learn how companies like Mcdonald's can re-energize thier brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2010
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIG-Q0.

4.
Strategic brand management Building,measuring and managing brand equity by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2011
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KEL-Q1, ...

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