Advertising's new medium Human experience

By:

RAYPORT, JEFFREY F

Material type:

Mixed materialsPublication details: 2013Description: 75-82Subject(s):

ADVERTISING

NLM classification:

659.1

In: HARVARD BUSINESS REVIEWMSummary: Online advertising technologies profoundly enhance marketers' ability to tailor advertising to a consumer's specific context.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		8/3	Available		P14757

Online advertising technologies profoundly enhance marketers' ability to tailor advertising to a consumer's specific context.

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