IMC : Using advertising and promotion to build brands

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Material type: Text

TextPublication details: MCGRAW-HILL NEW YORK 2002Description: xxxii, 783 PAPER BINDINGISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SSCBS Library	General Books	658.827 DUN-P2 (Browse shelf(Opens below))	Available		9243

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