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1.
Marketing research Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 COO-P6, ...

2.
Building brand value Five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAR-P6.

3.
Global marketing 10 selected case studies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BUSINESS WORLD 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 KUM-P6.

4.
Brand sense How to build powerful brands through touch, taste, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P6.

5.
Marketing management Comprehensive text by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KUM-P6.
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6.
Brand management Text and cases by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VER-P2;P6, ...

7.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ASIAN BOOKS PVT LTD 2006
Availability: Items available for loan: SSCBS Library (6)Call number: 658.8 SAR-P6, ...

8.
Service marketing Concepts, planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 BHA-P6, ...

9.
Brand management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P6.

10.
Complete guide to direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO KAPLAN PUBLISHING 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MEI-P6.

11.
Foundations of marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JOB-P6.

12.
Marketing by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KER-P6.

13.
Successful promotions build successful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD UNIVERSITIES PRESS(INDIA) PVT. LTD. 2006
Availability: Not available: SSCBS Library: Lost (1).

14.
Marketing research Concepts, practices and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 EAS-P6.

15.
Corporate reputations, branding and people management A strategic approach to HR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ELSEVIER 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P6.

16.
Marketing research with SPSS 13.0 student version for windows by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 BUR-N5;P6.

17.
Sales and marketing the six sigma way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO KAPLAN PUBLISHING 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 WEB-P6.

18.
Brand from the inside Eight essentials to emotionally connect your employees to your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO JOSSEY-BASS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SAR-P6.

19.
Introduction to marketing by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-P6.

20.
Marketer's toolkit The 10 strategies you need to succeed by Series: Harvard business essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P6.

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