The innovation effect of user design Exploring consumers'innovation perceptons of firms selling products designed by users

By:

SCHREIER, MARTIN

Contributor(s):

FUCHS, CHRISTOPH

Material type:

Mixed materialsPublication details: 2012Description: 18-32Subject(s):

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: The authors study consumer perceptions of firms that sell products designed by users. In contrast with the traditional design mode. In which professional designers employed by firms handle the design task, common design by users involves the firm's user community in creating new product designs for the broader consumer market. In the course of four studies, the authors find that common design by users does not decrease but actually enhances consumers' perceptions of a firm's innovation ability.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/5	Available		P14657

The authors study consumer perceptions of firms that sell products designed by users. In contrast with the traditional design mode. In which professional designers employed by firms handle the design task, common design by users involves the firm's user community in creating new product designs for the broader consumer market. In the course of four studies, the authors find that common design by users does not decrease but actually enhances consumers' perceptions of a firm's innovation ability.

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