Female adolescent and young adult consumers' affinity for online flash sales concepts in India A triangulation approach

By:

VASHISHTA, DEBLINA SAHA

Contributor(s):

CHADICHAL, SHILPA SANTOSH

Material type:

Mixed materialsPublication details: 2012Description: 46-58Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Modern day marketing have a tremendous opportunity to connect to women in a better way with the products they buy and the media technologies they use to make a positive impact in their lives. After a strong and immense growth in 2010, internet retailing just came shining ahead of all other retailing channels and emerged as a strong winner even after recession, driven by shifting consumer attitudes and mindsets. Remarkable transformation in economic independence, better access to education, better and improved career opportunities and higher pay scales in both developed and emerging economics have been some of major factors responsible for the transformation of women into smart and intellignet consumers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/11	Available		P14610

Modern day marketing have a tremendous opportunity to connect to women in a better way with the products they buy and the media technologies they use to make a positive impact in their lives. After a strong and immense growth in 2010, internet retailing just came shining ahead of all other retailing channels and emerged as a strong winner even after recession, driven by shifting consumer attitudes and mindsets. Remarkable transformation in economic independence, better access to education, better and improved career opportunities and higher pay scales in both developed and emerging economics have been some of major factors responsible for the transformation of women into smart and intellignet consumers.

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