Measuring consumers' preferences and attitudes towards branded petrol An initial investigation of the branded petrol market

By:

DUGAR, ANURAG

Material type:

Mixed materialsPublication details: 2013Description: 137-154Subject(s):

NLM classification:

658.827

In: GLOBAL BUSINESS REVIEWMSummary: Petrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/1	Available		P14868

Petrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected.

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