Exploring the sources of influence in formation and changing of girls' attitude towards the consumption of fashion products

By:

PEGU, PRIYANKA

Contributor(s):

KUMAR, BRAJESH

Material type:

Mixed materialsPublication details: 2013Description: 33-39Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The present study is a research paper based on the study conducted among college going girls in Silchar town. The main aim of this paper is to expolre the various sources of influence in formation and changing of girls' attitude towards the consumtion of fashion products. Te nature of the study is both exploratory and descriptive research.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/3	Available		P15029

The present study is a research paper based on the study conducted among college going girls in Silchar town. The main aim of this paper is to expolre the various sources of influence in formation and changing of girls' attitude towards the consumtion of fashion products. Te nature of the study is both exploratory and descriptive research.

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