Women's role in buying behavior for durables A study of Malwa region in Punjab

By:

RANI, MALIKA

Material type:

Mixed materialsPublication details: 2013Description: 42-53Subject(s):

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/12	Available		P14759

This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971.

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