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1.
Brand chartering handbook How brand organizations learn `living scripts' by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAC-N6.

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2.
Infinite asset Managing brands to build new value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HIL-P1.

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3.
Harvard business review on brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAR-N9.

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Shaheed Sukhdev College of Business Studies Library
E-mail: library@sscbsdu.ac.in
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