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1.
Marketing in India Cases and readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 1988
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8 NEE-M8, ...

2.
Salesmanship and publicity by
Edition: Ed 16
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 1989(1996)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 DAV-K8;M9.

3.
Marketing in the new millennium 36 trends that will change business and marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 XAV-N9.

4.
Brand management Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MOO-N9.

5.
Shock marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P0.

6.
Marketing book by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAK-P0.

7.
Marketing plans How to prepare them, how to use them by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-M4;N9.

8.
Maketing management Theory, process and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI S K PUBLISHERS 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAP-N9.

9.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAJ-P0.

10.
Essentials of supply chain management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHOENIX PUBLISHUNG HOUSE 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P1.

11.
Managing the global supply chain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-P0.

12.
Managing indian brands Marketing concepts and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P1.

13.
Strategic marketing management Planning, implementation and control by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WIL-P1.

14.
Managing Indian brands by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KUM-P1;P2, ...

15.
E CRM Business and system frontiers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ASIAN BOOKS PVT LTD 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 JAI-P2.

16.
Brand management The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MOO-P3.

17.
Customer relationship management A step by step appraoch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 MOH-P2.

18.
Marketing Marketing in the 21st century by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BIZTANTRA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 EVA-M7;P3.

19.
Mastering marketing The core skills of profitable marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RUS-P3.

20.
International marketing Managing worldwide operations in a changing international environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BIZTANTRA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 LAS-P3.

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