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1.
Study of the role and effectiveness of celebrities in advertisment by
Material type: Mixed materialsMixed materials
Publication details: 2012
In: INDIAN JOURNAL OF MARKETINGM
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Cultrural values as advertisement thems in International and Indian marketibg by
Material type: Mixed materialsMixed materials
Publication details: 2012
In: INDIAN JOURNAL OF MARKETINGM
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Advertising analytics 2.0 by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: HARVARD BUSINESS REVIEWM
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Advertising's new medium Human experience by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: HARVARD BUSINESS REVIEWM
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Creativity in advertising When it works and when it dosen't by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: HARVARD BUSINESS REVIEWM
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Cloning in Indian advertisements getting two for the price of one? by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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9.
Revival of public service advertising through unconventional mediums by
Material type: Mixed materialsMixed materials
Publication details: 2013
In: INDIAN JOURNAL OF MARKETINGM
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