Results of search for 'ccl=su:{MARKETING} and su-to:MARKETING - BRANDS ' › Shaheed Sukhdev College of Business Studies Library catalog

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	41.	Brand management checklist Proven tools and techniques for creating winning brands by VANAUKEN, Brad [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ... Add to cart (remove)

	42.	Reinventing the brand Can top brands survive the new market realities by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1. Add to cart (remove)

	43.	Essential brand book Over 100 techniques to increase brand value by ELLWOOD, Iain [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2. Add to cart (remove)

	44.	Brand management The Indian context by MOORTHI, Y L R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MOO-P3. Add to cart (remove)

	45.	Brand child Remarkable insights into the minds of today's global kids and their relationships and brands by LINDSTROM, Martin SEYBOLD, Patricia B [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P3. Add to cart (remove)

	46.	Srategic brand management Building, measuring and managing brand equity by KELLER, Kevin Lane [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PRENTICE-HALL OF INDIA 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KEL-P3. Add to cart (remove)

	47.	Brand aid An easy reference guide to solving your toughest branding problems and strenghthening your market by VANAUKEN, Brad [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK AMACOM 2003 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

	48.	Branded The buying and selling of teenagers by QUART, Alissa [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON ARROW 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 QUA-P3. Add to cart (remove)

	49.	18 brand astras Using brand abilities as weapons for CRISP brand building by KAPOOR, Jagdeep [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI RESPONSE BOOKS 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P3. Add to cart (remove)

	50.	Techno brands How to create and use brand identity to market, advertise and sell technology products by PETTIES, Chuck [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PET-P4. Add to cart (remove)

	51.	Best of branding Best practices in corporate branding by GREGORY, James R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P4. Add to cart (remove)

	52.	Global brand strategy Unlocking brand potential across countries, cultures and markets by VAN GELDER, Sicco [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ... Add to cart (remove)

	53.	Brand driven The route to integrated branding through great leadership by LEPLA, F Joseph DAVIS, Susan V [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEP-P3. Add to cart (remove)

	54.	New strategic brand management Creating and sustaining brand equity long term by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P4. Add to cart (remove)

	55.	Building brands in the Indian market by PANDA, Tapan K [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAN-P4. Add to cart (remove)

	56.	Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity by AAKER, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P4. Add to cart (remove)

	57.	Origin of brands Discover the natural laws of product innovation and business survival by RIES, Al RIES, Laura [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARPER-COLLINS 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 RIE-P4. Add to cart (remove)

	58.	Total brand management An introduction by CHATURVEDI, Braj Mohan [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-P4. Add to cart (remove)

	59.	Brand positioning Strategies for competitive advantege by SENGUPTA, Subroto [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SEN-N0;P5. Add to cart (remove)

	60.	Brand sense Build powerful brands through touch, taste, smell, sight and sound by LINDSTROM, Martin KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P5. Add to cart (remove)

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