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61.
Business superbrands An insight into India's strongest business brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA SUPERBRADS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BUS-P5.

62.
Building brand value Five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAR-P6.

63.
Creating passion brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 EDW-P5.

64.
Brand hijack Marketing without marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 WIP-P5.

65.
Case studies in brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CAS-P4.1.

66.
Brand failures The truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

67.
Brand royalty How to world's top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

68.
Brand sense How to build powerful brands through touch, taste, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P6.

69.
Brand management Text and cases by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VER-P2;P6, ...

70.
Brand management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P6.

71.
Marketing and branding The Indian scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P7.

72.
Successful promotions build successful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD UNIVERSITIES PRESS(INDIA) PVT. LTD. 2006
Availability: Not available: SSCBS Library: Lost (1).

73.
Corporate reputations, branding and people management A strategic approach to HR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ELSEVIER 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P6.

74.
Brand from the inside Eight essentials to emotionally connect your employees to your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO JOSSEY-BASS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SAR-P6.

75.
Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VAN-P7.

76.
Kellogg on branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2005
Availability: Not available: SSCBS Library: Lost (1).

77.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GALGOTIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 JOH-P7.

78.
Creating powerful brands by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ELSEVIER 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHE-P6.

79.
Brand management 101 101 lessons from real world marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DHA-P7.

80.
Branding unbound The future of advertising, sales and the brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

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