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81.
Primal branding Create zealots for your brand, your company and your future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAU-P6.

82.
Strategic brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P7.

83.
Product and brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

84.
Branded entertainment Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-P7.

85.
Strategies for building sustainable Indian brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 STR-P6.

86.
Brand names and product dynasties Lessons in retrospect by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND BOOKS PVT. LTD 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 COL-P7.

87.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MAXFORD BOOKS 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SHA-P8.

88.
Harvard business review on brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAR-N9.

89.
Rebranding Concepts, cases and applications by Series: ICFAI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GAU-P8.

90.
Branding buliding New dimensions by Series: ICFAI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KRI-P8.

91.
Globalisation of brand by Series: ICFAI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GHO-P8.

92.
Global brand integrity management How to protect your porduct in today's competitive environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 POS-P8.

93.
Brands under fire by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PENGUIN INDIA 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ART-P8.

94.
Branding India An incredible story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON COLLINS 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAN-P9.

95.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ANE BOOKS 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SAG-P9.

96.
New strategic brand management Creating and sustaining brand equity long term by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P9.

97.
Six rules for brand revitalization Learn how companies like Mcdonald's can re-energize thier brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2010
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIG-Q0.

98.
Walking the giant Revitalising the mature brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2011
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 STE-Q1.

99.
Power brands 2010-2011 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PLANMAN MEDIA 2011
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 POW-Q1.

100.
Strategic brand management Building,measuring and managing brand equity by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2011
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KEL-Q1, ...

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