Brand India in Korea
ANAND, RAHUL
Brand India in Korea A case study and review of nation branding research - 2013 - 14-25
The purpose of the study is to present a literature review on the nation brand concept and to examine Brand India- its image, associations and the effect of age and education on brand salience of Korean consumers. 100 respondents were interviwed about their association with India, Indian firms and 'Made in India' products they wished to buy.
BRAND MANAGEMENT
658.827
Brand India in Korea A case study and review of nation branding research - 2013 - 14-25
The purpose of the study is to present a literature review on the nation brand concept and to examine Brand India- its image, associations and the effect of age and education on brand salience of Korean consumers. 100 respondents were interviwed about their association with India, Indian firms and 'Made in India' products they wished to buy.
BRAND MANAGEMENT
658.827