Brand India in Korea (Record no. 12275)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ANAND, RAHUL |
| 245 ## - TITLE STATEMENT | |
| Title | Brand India in Korea |
| Remainder of title | A case study and review of nation branding research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 14-25 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of the study is to present a literature review on the nation brand concept and to examine Brand India- its image, associations and the effect of age and education on brand salience of Korean consumers. 100 respondents were interviwed about their association with India, Indian firms and 'Made in India' products they wished to buy. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15114 |
| Note | M |
| Host Itemnumber | 32643 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.