Consumers perception towards miraculous claims of brand with aesthetic appel
SAURABH
Consumers perception towards miraculous claims of brand with aesthetic appel - 2013 - 32-40
Often consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain the variance of the factors of perception.
BRAND MANAGEMENT
658.827
Consumers perception towards miraculous claims of brand with aesthetic appel - 2013 - 32-40
Often consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain the variance of the factors of perception.
BRAND MANAGEMENT
658.827