Consumers perception towards miraculous claims of brand with aesthetic appel (Record no. 12277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01013npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAURABH |
| 245 ## - TITLE STATEMENT | |
| Title | Consumers perception towards miraculous claims of brand with aesthetic appel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32-40 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Often consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain the variance of the factors of perception. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MAHAJAN,AKHIL |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15114 |
| Note | M |
| Host Itemnumber | 32643 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.