Dpuble standard: The role of environment consciousness in green product usage
LIN, YING-CHING
Dpuble standard: The role of environment consciousness in green product usage - 2012 - 125-134
The result from three studies suggest that consumers' perceptions of product effectiveness are critical in determining the amunt of a product they choose to use in a given instance. In general consumers consider green, or environmentally friendly,products to be less effctive then regular products; therefore, consumers increase the aamount of the green prodcut they use to make up for the perceived inferiority.
MARKETING
658.8
Dpuble standard: The role of environment consciousness in green product usage - 2012 - 125-134
The result from three studies suggest that consumers' perceptions of product effectiveness are critical in determining the amunt of a product they choose to use in a given instance. In general consumers consider green, or environmentally friendly,products to be less effctive then regular products; therefore, consumers increase the aamount of the green prodcut they use to make up for the perceived inferiority.
MARKETING
658.8