Dpuble standard: The role of environment consciousness in green product usage
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 76/5 | Available | P14657 |
The result from three studies suggest that consumers' perceptions of product effectiveness are critical in determining the amunt of a product they choose to use in a given instance. In general consumers consider green, or environmentally friendly,products to be less effctive then regular products; therefore, consumers increase the aamount of the green prodcut they use to make up for the perceived inferiority.
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