Dpuble standard: The role of environment consciousness in green product usage (Record no. 11585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00884npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LIN, YING-CHING |
| 245 ## - TITLE STATEMENT | |
| Title | Dpuble standard: The role of environment consciousness in green product usage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125-134 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The result from three studies suggest that consumers' perceptions of product effectiveness are critical in determining the amunt of a product they choose to use in a given instance. In general consumers consider green, or environmentally friendly,products to be less effctive then regular products; therefore, consumers increase the aamount of the green prodcut they use to make up for the perceived inferiority. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CHANG, CHIU-CHI ANGELA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14657 |
| Note | M |
| Host Itemnumber | 27728 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.