To buy or not to buy
TALUKDAR, DEBABRATA
To buy or not to buy Comsumers' demand response patterns for healthy versus unhealthy food - 2013 - 124-138
The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true.
MARKETING
658.8
To buy or not to buy Comsumers' demand response patterns for healthy versus unhealthy food - 2013 - 124-138
The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true.
MARKETING
658.8