To buy or not to buy (Record no. 11979)
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000 -LEADER | |
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fixed length control field | 01021npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | TALUKDAR, DEBABRATA |
245 ## - TITLE STATEMENT | |
Title | To buy or not to buy |
Remainder of title | Comsumers' demand response patterns for healthy versus unhealthy food |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 124-138 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | LINDSEY, CHARLES |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P14947 |
Note | M |
Host Itemnumber | 27731 |
Host Biblionumber | 11181 |
Title | JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.