To buy or not to buy (Record no. 11979)

MARC details
000 -LEADER
fixed length control field 01021npc a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2013 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TALUKDAR, DEBABRATA
245 ## - TITLE STATEMENT
Title To buy or not to buy
Remainder of title Comsumers' demand response patterns for healthy versus unhealthy food
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 124-138
520 ## - SUMMARY, ETC.
Summary, etc. The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LINDSEY, CHARLES
773 ## - HOST ITEM ENTRY
Other item identifier P14947
Note M
Host Itemnumber 27731
Host Biblionumber 11181
Title JOURNAL OF MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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