To buy or not to buy Comsumers' demand response patterns for healthy versus unhealthy food

By:

TALUKDAR, DEBABRATA

Contributor(s):

LINDSEY, CHARLES

Material type:

Mixed materialsPublication details: 2013Description: 124-138Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/2	Available		P14947

The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true.

There are no comments on this title.

to post a comment.