Connect then lead
CUDDY, AMY J C
Connect then lead - 2013 - 53-61
To exert influence, you must balance competence with warmth. The primary of warmth manifests in many interrelated ways that powerfully underscore the importance of connecting with people before trying to lead them. Before people decide what they think of your message, they decide what they think of you.
LEADERSHIP
658.4
Connect then lead - 2013 - 53-61
To exert influence, you must balance competence with warmth. The primary of warmth manifests in many interrelated ways that powerfully underscore the importance of connecting with people before trying to lead them. Before people decide what they think of your message, they decide what they think of you.
LEADERSHIP
658.4