Examining women's purchase pattern of casula footwear in accordance with their attitudesandInternets
UMA, V R
Examining women's purchase pattern of casula footwear in accordance with their attitudesandInternets - 2013 - 46-64
The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Data was collected from 2365 women through a questionnaire that comprised of two sections. The firtsection comprised of 50 AIO statements based on which the respondents were prifiled according to their behavioural patterns. the second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis.
MARKETING
658.8
Examining women's purchase pattern of casula footwear in accordance with their attitudesandInternets - 2013 - 46-64
The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Data was collected from 2365 women through a questionnaire that comprised of two sections. The firtsection comprised of 50 AIO statements based on which the respondents were prifiled according to their behavioural patterns. the second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis.
MARKETING
658.8