Examining women's purchase pattern of casula footwear in accordance with their attitudesandInternets (Record no. 12029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | UMA, V R |
| 245 ## - TITLE STATEMENT | |
| Title | Examining women's purchase pattern of casula footwear in accordance with their attitudesandInternets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46-64 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Data was collected from 2365 women through a questionnaire that comprised of two sections. The firtsection comprised of 50 AIO statements based on which the respondents were prifiled according to their behavioural patterns. the second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ALI, M I SAIFIL |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15000 |
| Note | M |
| Host Itemnumber | 32637 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.