Examining women's purchase pattern of casula footwear in accordance with their attitudesandInternets

By:

UMA, V R

Contributor(s):

ALI, M I SAIFIL

Material type:

Mixed materialsPublication details: 2013Description: 46-64Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Data was collected from 2365 women through a questionnaire that comprised of two sections. The firtsection comprised of 50 AIO statements based on which the respondents were prifiled according to their behavioural patterns. the second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/8	Available		P15000

The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Data was collected from 2365 women through a questionnaire that comprised of two sections. The firtsection comprised of 50 AIO statements based on which the respondents were prifiled according to their behavioural patterns. the second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis.

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