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1.
Kaizen strategies for customer care How to create a powerful customer care program and make it work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 WEL-P0.

2.
Handbook of key customer relationship management The definitive guide to winning, managing and developing key account business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 BUR-P1.

3.
Brands in the balance Meeting the challenges to commercial identity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DRA-P1.

4.
Services marketing People, technology and strategy by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 LOV-N1;P1, ...

5.
Marketing An introduction by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2000
Availability: Items available for loan: SSCBS Library (5)Call number: 658.8 KOT-M7;P0, ...

6.
Marketing research An applied orientation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 MAL-P1, ...

7.
Global marketing management by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 KEE-M0;P2, ...

8.
Framework for marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (4)Call number: 658.8 KOT-P1, ...

9.
Marketing channels by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (10)Call number: 658.8 STE-N6;P1, ...

10.
Consumer behaviour by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2000
Availability: Items available for loan: SSCBS Library (5)Call number: 658.8342 SCH-N4;P0, ...

11.
Consumer behavior by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 SOL-P2.

12.
Marketing management by
Edition: Ed 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (31)Call number: 658.8 KOT-M8;P3, ...

13.
Retail management A strategic approach by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 BER-M6;P1.

14.
CRM handbook A business guide to customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 DYC-P2.

15.
Principles of marketing by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (9)Call number: 658.8 KOT-M6;P1, ...

16.
Mastering marketing Your single source guide to becoming a master of marketing by Series: Financial times mastering
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAS-P3.

17.
Conceptual issues in consumer behavior The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 KUM-P3.

18.
Consumer behavior by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2004
Availability: Items available for loan: SSCBS Library (17)Call number: 658.8342 SCH-M4;P4, ...

19.
Selling and sales management by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 LAN-N4;P3.

20.
Marketing logistics A supply chain approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAP-P3.

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