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121.
Strategic marketing by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CRA-N7.

122.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ANMOL PUBLICATIONS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-N6.

123.
Marketing management by Series: Encyclopaedia of modern management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ANMOL PUBLICATIONS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAL-N7.

124.
Marketing Principles & perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BEA-N5.

125.
Service marketing Text and readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MERCURY 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CAR-N6.

126.
Service marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RUS-N6.

127.
Marketing aesthetics Strategic management of brands, identity, and image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-N7.

128.
Product manager's handbook Complete product management resource by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GOR-N5.

129.
New maximarketing Classic guide to transforming your advertising, promotion, and marketing strategy for the inform.. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAP-N5.

130.
Direct and database marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCC-N7.

131.
Marketing communications Frameworks, theories and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FIL-N5.

132.
Service marketing Indian experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI SOUTH ASIA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N7.

133.
Result oriented marketing communications Skills and activity-based approach by Series: Beacon's result oriented series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI BEACON BOOKS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AND-N8.

134.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAX-N7;P2. Items available for reference: SSCBS Library: Not For Loan (1)Call number: 658.8 SAX-N7.

135.
Service marketing Text & readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1994
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SIN-N4.

136.
Marketing principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N7.

137.
Marketing Creating value for customers by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N8.

138.
Marketing planning and strategy by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO SOUTH-WESTERN 1985
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JAI-M5.

139.
Marketing plans with a winning edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HAT-N5.

140.
Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ALLYN AND BACON 1987
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-M7.

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