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1.
Strategic management A focus on process by Series: McGraw-Hill series in management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.401 CER-N0.

2.
Preface to marketing management by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1990
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 PET-N0, ...

3.
Marketing management knowledge and skills by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1986(1995)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PET-M6.

4.
Marketing Creating value for customers by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N8.

5.
Consumer behavior and marketing strategy by Series: Irwin/McGraw-Hill series in marketing
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9.

6.
Consumer behavior and marketing strategy by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5.

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